A few weeks ago, I attended a one-day seminar on Presentation Skills, hosted by the very experienced Brian Naylor of the TV Training Academy, London.
It seemed like a good way to build video skills–and turned out to be an excellent day! The event was filled with useful hints and tips on further resources.
I absorbed advice on how to approach producers, market myself, the expected highs and lows, and the need to never give up. Brian’s speciality? Shopping channels for which he demonstrated fundamental skills, like engaging with your viewers, body language, movement, being believable/trustworthy, holding items to camera and closing the sale.
Some key points
- communication is 55% visual, 38% tonal – therefore passion, energy, confidence are a must!
- preparation is key – the hard work is done before you get on camera. Know your subject cold, so you can focus on your presenting
- the closer the camera shot, the less body movement you should include. Speak with your hands below your waist. Keep your feet still and stable in a power pose
- look straight down the lens always. Only avert your gaze to look at objects the audience can also see. You can assume you are speaking to an audience of one, so speak/chat as to an equal
- do your own practice reporting or “pieces to camera” for youtube. Make your own channel. Practice working to time, with props, mic technique and in different locations
- bring your own area of expertise to your personal brand. Become a topic expert to differentiate yourself
- recommended text: “The Charisma Myth”
Lots to think about and a day well spent! Brian’s explanations were incisive, useful and illustrated with great demonstrations. If you’re interested in improving your presentation skills, my experience with the TV Training Academy was positive. You can visit their site and view clips at youtube.