Ben in the News!

article chiao

Ben Starling has been mentioned in an article on author branding by Carol Chiao – along with authors Stephen King, Amy Tan and John Green!

Carol Chiao, a professional marketer with an MBA and seventeen years’ experience building national and global brands, writes about applying professional approaches to author branding. She notes:

“Author Ben Starling writes about man’s impact on the environment… His brand comes through consistently in the subject matter of his books, in his blog and his social media postings.”

You can read the entire article here: Do It Yourself MBA for Writers: Applying Professional Approaches to Author Branding.

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